LOS ANGELES – March 6, 2025 – The Center for Caregiver Advancement (CCA), California’s most experienced provider of free and accessible caregiver training, has appointed Amy Rocha as communications director. She brings more than 20 years of experience in strategic communications and stakeholder engagement to a leadership role that will enhance CCA’s visibility, reputation, and impact.
“We are excited to welcome Amy to CCA, where her impressive public relations and community-building skills will undoubtedly help us expand our reach and elevate our public profile,” said CCA President and CEO Corinne Eldridge. “We look forward to working collaboratively with Amy on new communications campaigns that will amplify our messaging about the importance of skilled caregiving and the critical need to provide high-quality training to more caregivers across California.”
Rocha will lead campaigns and outreach efforts to promote CCA’s programs and activities dedicated to training and supporting California’s caregiver workforce. She will also help develop external relations strategy and highlight CCA’s history of accomplishments to mark its 25th anniversary this year.
“It is my privilege to join the Center for Caregiver Advancement, an organization making tremendous statewide impact toward its vision of quality care and quality jobs,” said Rocha. “I look forward to contributing to the continued elevation of CCA as the pre-eminent leader in caregiver training in California.”
Rocha joins CCA from the public service sector where she spent a decade leading communications and community outreach efforts on sustainability and water reliability for a Los Angelesa-area water district. Her public service work also includes a media relations role in the press office of California Gov. Gray Davis, along with public affairs and corporate communications services for clients of the global communications firm Edelman. Throughout her career, Rocha has focused on education, public affairs, and storytelling. She holds degrees from Columbia University and the University of California, Berkeley.
About the Center for Caregiver Advancement
The Center for Caregiver Advancement believes in building the workforce of highly trained caregivers that many Californians can’t live without. We are the state’s most experienced provider of free, accessible training that focuses on a supportive, experience-based learning environment. Our impact studies advance policy initiatives to develop career pathway opportunities and build professionalization within long-term care. For more information, visit https://advancecaregivers.org.
# # #
Media Contact
Neyda Campos
Account Coordinator | Miller Geer & Associates
3532 Katella Ave., Suite 110
Los Alamitos, CA
Office: 562.493.6023
Cell: 626.692.2592
www.MillerGeer.com
