Amy Rocha joined the Center for Caregiver Advancement (CCA) as its Communications Director in 2025. She draws on her more than 20 years of experience in strategic communications and stakeholder engagement to lead campaigns and outreach efforts to promote CCA’s programs and activities dedicated to training and supporting California’s caregiver workforce. Amy’s responsibilities at CCA include strategizing with the External Affairs team to explore new approaches for promoting initiatives that enhance CCA’s visibility, reputation, and impact.
Rocha previously held roles in the public service sector where for the past decade she led communications and community outreach efforts focused on sustainability and water issues for a Los Angeles area water district. Her public service work also includes a media relations role in the press office of California Governor Gray Davis, along with public affairs and corporate communications services for clients of the global communications firm Edelman.
Throughout her career, Rocha has focused her efforts on education, public affairs, and storytelling. She holds degrees from both Columbia University and the University of California, Berkeley.
